Case Study
Znahar Extracts
Herbal extracts e-commerce with TikTok Shop integration
Built a modern e-commerce platform for herbal extracts with TikTok Shop integration, enabling direct-to-consumer sales through social commerce.
Implementation timeline
Brand & positioning
Phase 1Developed brand identity, product photography, and compelling product descriptions for the herbal extracts line.
E-commerce platform
Phase 2Built SvelteKit-powered online store with product catalog, cart functionality, and checkout flow.
TikTok Shop integration
Phase 3Connected TikTok Shop for social commerce, enabling product discovery and purchase directly from content.
introduction
Introduction & Background
Znahar represents a modern approach to wellness commerce—premium herbal extracts sold through channels where customers already spend their time. The brand bridges traditional herbalism with contemporary e-commerce, making wellness products accessible through both a dedicated web store and TikTok Shop.
- Social-first commerce strategy for younger demographics
- Premium positioning in the growing wellness market
challenge
Problem & Constraints
The wellness market in Russia needed a modern entrant that could reach customers where they discover products—on social media. Traditional e-commerce alone wouldn't capture the impulse-buy behavior of TikTok users. The solution required seamless integration between content and commerce while maintaining brand credibility for premium wellness products.
- TikTok Shop requires specific product catalog format and API integration
- Brand consistency across web store and social commerce channels
solution
Solution Overview
We built a SvelteKit-powered e-commerce platform that serves both as a standalone web store and as the backend for TikTok Shop product listings. The architecture allows centralized inventory management while publishing to multiple sales channels.
- Single product catalog powers both web and TikTok Shop
- Fast, SEO-optimized storefront built with SvelteKit
implementation
Implementation Journey
The platform manages product information, pricing, and availability in a centralized system. TikTok Shop integration pushes product updates to the social commerce channel, while the web storefront provides a branded shopping experience for customers who discover Znahar through other channels.
- Product catalog with images, descriptions, and pricing
- TikTok Shop API integration for product sync
- SvelteKit storefront with fast page loads
- Mobile-first design for social media traffic
results
Results & Impact
Znahar operates with real customers and ongoing sales. The multi-channel approach captures both direct web traffic and social commerce discovery, with TikTok Shop driving significant product awareness and impulse purchases.
- Active customer base with repeat purchases
- TikTok Shop integration validates social commerce thesis
Details we can still add
Answering these will let us enrich the manuscript with sharper narrative proof points and concrete outcomes.
- Metrics: What is the customer acquisition cost across web vs TikTok channels?
- Growth: What are the plans for expanding product catalog or entering new markets?
- Operations: How is fulfillment handled—self-managed or third-party logistics?
- Content: Is there a content strategy for organic TikTok growth beyond paid shop listings?
Stack at a glance
- SvelteKit
- TikTok Shop API
- Vercel
- TypeScript
Launch your social commerce presence
We help brands build modern e-commerce with social channel integration. Bring us your product—we'll build the storefront.