Znahar Extracts
Built a modern e-commerce platform for herbal extracts with TikTok Shop integration, enabling direct-to-consumer sales through social commerce.
Znahar — A herbal extracts brand focused on delivering premium, organic wellness products to health-conscious consumers in Russia through modern e-commerce channels.
Introduction & Background
Znahar represents a modern approach to wellness commerce—premium herbal extracts sold through channels where customers already spend their time. The brand bridges traditional herbalism with contemporary e-commerce, making wellness products accessible through both a dedicated web store and TikTok Shop.
- Social-first commerce strategy for younger demographics
- Premium positioning in the growing wellness market
Problem & Constraints
The wellness market in Russia needed a modern entrant that could reach customers where they discover products—on social media. Traditional e-commerce alone wouldn't capture the impulse-buy behavior of TikTok users. The solution required seamless integration between content and commerce while maintaining brand credibility for premium wellness products.
- TikTok Shop requires specific product catalog format and API integration
- Brand consistency across web store and social commerce channels
Solution Overview
We built a SvelteKit-powered e-commerce platform that serves both as a standalone web store and as the backend for TikTok Shop product listings. The architecture allows centralized inventory management while publishing to multiple sales channels.
- Single product catalog powers both web and TikTok Shop
- Fast, SEO-optimized storefront built with SvelteKit
Implementation Journey
The platform manages product information, pricing, and availability in a centralized system. TikTok Shop integration pushes product updates to the social commerce channel, while the web storefront provides a branded shopping experience for customers who discover Znahar through other channels.
- Product catalog with images, descriptions, and pricing
- TikTok Shop API integration for product sync
- SvelteKit storefront with fast page loads
- Mobile-first design for social media traffic
Results & Impact
Znahar operates with real customers and ongoing sales. The multi-channel approach captures both direct web traffic and social commerce discovery, with TikTok Shop driving significant product awareness and impulse purchases.
- Active customer base with repeat purchases
- TikTok Shop integration validates social commerce thesis
Three phases, one acceptance test.
Brand & positioning
Developed brand identity, product photography, and compelling product descriptions for the herbal extracts line.
E-commerce platform
Built SvelteKit-powered online store with product catalog, cart functionality, and checkout flow.
TikTok Shop integration
Connected TikTok Shop for social commerce, enabling product discovery and purchase directly from content.
What it runs on.
The ones we came in with.
- MetricsWhat is the customer acquisition cost across web vs TikTok channels?
- GrowthWhat are the plans for expanding product catalog or entering new markets?
- OperationsHow is fulfillment handled—self-managed or third-party logistics?
- ContentIs there a content strategy for organic TikTok growth beyond paid shop listings?
Building something in this shape? Write us — fixed scope, fixed price, live in 30 days.